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ประเภทวัสดุ
ทรัพยากรอิเล็กทรอนิกส์
| ชื่อเรื่อง | E-commerce, marketing, and consumer behavior in the AI era [electronic resource] / Ahmed J. Obaid, Adriana Burlea-Schiopoiu, Bharat Bhushan, Sobirov Bobur, S. Suman Rajest, editors. |
| ชื่อเรื่องเพิ่มเติม | Electronic-commerce, marketing, and consumer behavior in the artificial intelligence era |
| LC Call # | HF5415.1265 .E26 2025eb |
| ผู้แต่งเพิ่มเติม | Rajest, S. Suman,, editor. |
| | Bobur, Sobirov,, editor. |
| | Bhushan, Bharat,, editor. |
| | Burlea-Schiopoiu, Adriana,, editor. |
| | Obaid, Ahmed J.,, editor. |
| | IGI Global, |
| หัวเรื่อง | Internet marketing. |
| | Electronic commerce. |
| | Artificial intelligence. |
| | artificial intelligence. |
| ISBN | 9798369355503 |
| | 9798369355510 |
| | 9798369355480 |
| พิมพลักษณ์ | Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2025. |
| เชื่อมโยง | E-book |
| ชื่อเรื่อง | E-commerce, marketing, and consumer behavior in the AI era [electronic resource] / Ahmed J. Obaid, Adriana Burlea-Schiopoiu, Bharat Bhushan, Sobirov Bobur, S. Suman Rajest, editors. |
| ชื่อเรื่องเพิ่มเติม | Electronic-commerce, marketing, and consumer behavior in the artificial intelligence era |
| LC Call # | HF5415.1265 .E26 2025eb |
| ผู้แต่งเพิ่มเติม | Rajest, S. Suman,, editor. |
| | Bobur, Sobirov,, editor. |
| | Bhushan, Bharat,, editor. |
| | Burlea-Schiopoiu, Adriana,, editor. |
| | Obaid, Ahmed J.,, editor. |
| | IGI Global, |
| ISBN | 9798369355503 |
| | 9798369355510 |
| | 9798369355480 |
| พิมพลักษณ์ | Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2025. |
| Series | Advances in electronic commerce (AEC) book series |
| ชื่อชุด | Advances in electronic commerce (AEC) book series. |
| หัวเรื่อง | Electronic books. |
| เนื้อหา | Preface -- Chapter 1. Leveraging Artificial Intelligence to Enhance Consumer Engagement and Foster Seamless Interactions -- Chapter 2. AI-Driven Marketing on Unleashing the Power of Artificial Intelligence for Enhanced Customer Engagement and Market Insights -- Chapter 3. Meta-Analytic Review on Classification of Electronic Commerce Research -- Chapter 4. A Thematic Approach to Influence of Different Organization Cultures on E-Commerce Adoption Maturity -- Chapter 5. An Empirical Study on Internet-Based Payment Systems for Electronic Commerce and Banking -- Chapter 6. An Analytical Study on Factors Affecting the Adoption of E-Commerce for the Tourism Industry -- Chapter 7. A Comprehensive Analysis of the Impact of Augmented Reality on E-Commerce Cosmetics -- Chapter 8. A Study on Evaluating Brand Reputation by Measuring Sentiment and Response Rates in the Digital Age -- Chapter 9. The Interplay of Brand Trust and Customer Loyalty on Assessing the Impact of Trust-Building on Retention and Advocacy -- Chapter 10. Social Media Strategies for Start-Ups to Attract Middle-Aged Customers -- Chapter 11. The Influence of Social Media on Consumer Purchases and the Problem of Fake Reviews and Endorsements -- Chapter 12. A Review of Text Mining and Sentiment Analysis for the Purpose of Determining the Veracity of Online Reviews -- Compilation of References -- About the Contributors -- Index. |
| หัวเรื่อง | Internet marketing. |
| | Electronic commerce. |
| | Artificial intelligence. |
| | artificial intelligence. |
| เชื่อมโยง | E-book |
| ลักษณะทางกายภาพ | 1 online resource (316 pages). |
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| 245 | 00 | ‡aE-commerce, marketing, and consumer behavior in the AI era‡h[electronic resource] /‡cAhmed J. Obaid, Adriana Burlea-Schiopoiu, Bharat Bhushan, Sobirov Bobur, S. Suman Rajest, editors. |
| 246 | 3_ | ‡aElectronic-commerce, marketing, and consumer behavior in the artificial intelligence era |
| 260 | _1 | ‡aHershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :‡bIGI Global,‡c2025. |
| 300 | __ | ‡a1 online resource (316 pages). |
| 449 | __ | ‡aE-book, 2026 |
| 490 | 1_ | ‡aAdvances in electronic commerce (AEC) book series |
| 504 | __ | ‡aIncludes bibliographical references and index. |
| 505 | 0_ | ‡aPreface -- Chapter 1. Leveraging Artificial Intelligence to Enhance Consumer Engagement and Foster Seamless Interactions -- Chapter 2. AI-Driven Marketing on Unleashing the Power of Artificial Intelligence for Enhanced Customer Engagement and Market Insights -- Chapter 3. Meta-Analytic Review on Classification of Electronic Commerce Research -- Chapter 4. A Thematic Approach to Influence of Different Organization Cultures on E-Commerce Adoption Maturity -- Chapter 5. An Empirical Study on Internet-Based Payment Systems for Electronic Commerce and Banking -- Chapter 6. An Analytical Study on Factors Affecting the Adoption of E-Commerce for the Tourism Industry -- Chapter 7. A Comprehensive Analysis of the Impact of Augmented Reality on E-Commerce Cosmetics -- Chapter 8. A Study on Evaluating Brand Reputation by Measuring Sentiment and Response Rates in the Digital Age -- Chapter 9. The Interplay of Brand Trust and Customer Loyalty on Assessing the Impact of Trust-Building on Retention and Advocacy -- Chapter 10. Social Media Strategies for Start-Ups to Attract Middle-Aged Customers -- Chapter 11. The Influence of Social Media on Consumer Purchases and the Problem of Fake Reviews and Endorsements -- Chapter 12. A Review of Text Mining and Sentiment Analysis for the Purpose of Determining the Veracity of Online Reviews -- Compilation of References -- About the Contributors -- Index. |
| 520 | 3_ | ‡aE-Commerce, Marketing, and Consumer Behavior in the AI Era explores the complexities of fake review detection, covering recent research, detection methods, and challenges in maintaining authentic online review systems. It discusses technologies and best practices in understanding and combating fraudulent activities in the digital landscape. Covering topics such as brand trust, information technology, and workforce optimization, this book is an excellent resource for online platform operators, digital marketing and branding professionals, researchers, academicians, regulatory agencies, and more. |
| 590 | __ | ‡aAdded to collection customer.56279.3 |
| 650 | _0 | ‡aInternet marketing. |
| 650 | _0 | ‡aElectronic commerce. |
| 650 | _0 | ‡aArtificial intelligence. |
| 650 | _7 | ‡aartificial intelligence.‡2aat |
| 653 | __ | ‡aBrand Trust. |
| 653 | __ | ‡aBusiness Analytics. |
| 653 | __ | ‡aConsumer Engagement. |
| 653 | __ | ‡aCustomer Loyalty. |
| 653 | __ | ‡aE-Commerce. |
| 653 | __ | ‡aFraudulent Reviews. |
| 653 | __ | ‡aHuman Capital. |
| 653 | __ | ‡aHuman Resource Management (HRM) |
| 653 | __ | ‡aInformation Technology. |
| 653 | __ | ‡aLogistics. |
| 653 | __ | ‡aManagement Information Systems. |
| 653 | __ | ‡aMutual Fund Investment. |
| 653 | __ | ‡aReview Classification. |
| 653 | __ | ‡aWorkforce Optimization. |
| 655 | _4 | ‡aElectronic books. |
| 700 | 1_ | ‡aRajest, S. Suman,‡eeditor. |
| 700 | 1_ | ‡aBobur, Sobirov,‡eeditor. |
| 700 | 1_ | ‡aBhushan, Bharat,‡eeditor. |
| 700 | 1_ | ‡aBurlea-Schiopoiu, Adriana,‡eeditor. |
| 700 | 1_ | ‡aObaid, Ahmed J.,‡eeditor. |
| 710 | 2_ | ‡aIGI Global,‡epublisher. |
| 776 | 08 | ‡iPrint version:‡z9798369355480 |
| 830 | _0 | ‡aAdvances in electronic commerce (AEC) book series. |
| 850 | __ | ‡aSUTCL |
| 856 | 40 | ‡3EBSCOhost‡uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=4104215‡zE-book |
| 910 | __ | ‡aManagement |
|