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ประเภทวัสดุ
ทรัพยากรอิเล็กทรอนิกส์
| ชื่อเรื่อง | Sustainable branding, cultural intelligence and co-marketing [electronic resource] / [edited by] Theodore Tarnanidis, Bruno Barbosa Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda. |
| LC Call # | HF5415.1255 |
| ผู้แต่งเพิ่มเติม | Tarnanidis, Theodore,, 1977-, editor. |
| | Sousa, Bruno Barbosa,, editor. |
| | Vlachopoulou, Maro,, 1956-, editor. |
| | Papachristou, Eyridiki,, 1975-, editor. |
| | Manda, Vijaya Kittu,, 1980-, editor. |
| หัวเรื่อง | Branding (Marketing) |
| | Branding (Marketing) -- Environmental aspects. |
| | Sustainable development. |
| | Artificial intelligence. |
| ISBN | 9798337362045 |
| | 9798337362052 |
| | 9798337362021 |
| | 9798337362038 |
| พิมพลักษณ์ | Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, [2026] |
| เชื่อมโยง | E-book |
| ชื่อเรื่อง | Sustainable branding, cultural intelligence and co-marketing [electronic resource] / [edited by] Theodore Tarnanidis, Bruno Barbosa Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda. |
| LC Call # | HF5415.1255 |
| ผู้แต่งเพิ่มเติม | Tarnanidis, Theodore,, 1977-, editor. |
| | Sousa, Bruno Barbosa,, editor. |
| | Vlachopoulou, Maro,, 1956-, editor. |
| | Papachristou, Eyridiki,, 1975-, editor. |
| | Manda, Vijaya Kittu,, 1980-, editor. |
| ISBN | 9798337362045 |
| | 9798337362052 |
| | 9798337362021 |
| | 9798337362038 |
| พิมพลักษณ์ | Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, [2026] |
| เนื้อหา | Preface -- 1. Co-Marketing and Co-Branding / Richa Kaushal -- 2. Cultural Intelligence in Marketing: Building Brands That Resonate Worldwide / Pravin Kumar [and others] -- 3. Continuous Learning Effect on Co-Branding by Mediation of Cross-Cultural Adaptability in the Horn of Africa / Shashi Kant, Aynetu Terefe -- 4. The Role of Co-Marketing on the Digital Fashion Integration in Smart Product by Mediation of Cross-Cultural Marketing in Ethiopia / Tafese Niguse [and others] -- 5. Green Branding: Sustainable and Ethical / J. Vidhya, Benita S. Monica, Shanthi Venkatesh -- 6. The Significance of AI in Revolutionizing Green Branding and Sustainable Business Initiatives Implemented by Prominent Global Brands / Varun Kesavan, Aruna Polisetty, Viana Imad Hassan -- 7. Understanding Internet Freedom's Impact on Branding Marketing Sustainability in Pakistan and Indonesia / Muhammad Younus [and others] -- 8. Impact of Augmented Reality (AR) and Virtual Reality (VR) on Purchase Decision Towards Fashion Clothing for Enhancing Experience and Sustainability / Ganesha K.S., G. Jeevarathanam -- 9. Mapping the Landscape of Destination Branding: A Bibliometric Analysis of Research Developments / Prince Vohra, Vikas Deep, Sanjeev Kumar -- 10. Exploring NFTs and Metaverse Collaborations: Innovations, Opportunities, and Challenges / WasswaShafik. |
| หัวเรื่อง | Branding (Marketing) |
| | Branding (Marketing) -- Environmental aspects. |
| | Sustainable development. |
| | Artificial intelligence. |
| เชื่อมโยง | E-book |
| ลักษณะทางกายภาพ | 1 online resource (xvi, 310 pages) :illustrations |
| LDR | | 05170nmm a2200517 i 4500 |
| 001 | | on1529599171 |
| 003 | | EBZ |
| 005 | | 20260217135501.0 |
| 006 | | m d |
| 007 | | cr |n||||||||| |
| 008 | | 250730t20262026paua ob 001 0 eng d |
| 020 | __ | ‡a9798337362045‡qelectronic book |
| 020 | __ | ‡a9798337362052‡qelectronic book |
| 020 | __ | ‡a9798337362021‡qhardcover |
| 020 | __ | ‡a9798337362038‡qsoftcover |
| 040 | __ | ‡aSUTL |
| 050 | _4 | ‡aHF5415.1255 |
| 245 | 00 | ‡aSustainable branding, cultural intelligence and co-marketing‡h[electronic resource] /‡c[edited by] Theodore Tarnanidis, Bruno Barbosa Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda. |
| 260 | _1 | ‡aHershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :‡bIGI Global Scientific Publishing,‡c[2026] |
| 300 | __ | ‡a1 online resource (xvi, 310 pages) :‡billustrations |
| 449 | __ | ‡aE-book, 2026 |
| 504 | __ | ‡aIncludes bibliographical references and index. |
| 505 | 0_ | ‡aPreface -- 1. Co-Marketing and Co-Branding / Richa Kaushal -- 2. Cultural Intelligence in Marketing: Building Brands That Resonate Worldwide / Pravin Kumar [and others] -- 3. Continuous Learning Effect on Co-Branding by Mediation of Cross-Cultural Adaptability in the Horn of Africa / Shashi Kant, Aynetu Terefe -- 4. The Role of Co-Marketing on the Digital Fashion Integration in Smart Product by Mediation of Cross-Cultural Marketing in Ethiopia / Tafese Niguse [and others] -- 5. Green Branding: Sustainable and Ethical / J. Vidhya, Benita S. Monica, Shanthi Venkatesh -- 6. The Significance of AI in Revolutionizing Green Branding and Sustainable Business Initiatives Implemented by Prominent Global Brands / Varun Kesavan, Aruna Polisetty, Viana Imad Hassan -- 7. Understanding Internet Freedom's Impact on Branding Marketing Sustainability in Pakistan and Indonesia / Muhammad Younus [and others] -- 8. Impact of Augmented Reality (AR) and Virtual Reality (VR) on Purchase Decision Towards Fashion Clothing for Enhancing Experience and Sustainability / Ganesha K.S., G. Jeevarathanam -- 9. Mapping the Landscape of Destination Branding: A Bibliometric Analysis of Research Developments / Prince Vohra, Vikas Deep, Sanjeev Kumar -- 10. Exploring NFTs and Metaverse Collaborations: Innovations, Opportunities, and Challenges / WasswaShafik. |
| 520 | __ | ‡a"Sustainable branding, cultural intelligence, and co-marketing are effective strategies for global connection and social consciousness in the marketplace. As consumers value ethical practices and cultural relevance, brands prioritize alignment with sustainability goals and an understanding of diverse audiences. Cultural intelligence enables companies to navigate global markets with sensitivity and inclusivity, fostering deeper connections with consumers. Meanwhile, co-marketing increases impact by combining audiences, resources, and values. When integrated, these approaches create powerful, purpose-driven narratives that resonate across cultures and contribute to long-term brand equity and trust. Sustainable Branding, Cultural Intelligence and Co-Marketing explores how brands integrate sustainability, cultural intelligence, and strategic partnerships to build meaningful identities. It examines the ways these elements influence consumer perception, drive brand loyalty, and foster collaborative innovation in competitive markets. This book covers topics such as ethics and law, destination branding, and sustainable development, and is a useful resource for business owners, marketers, academicians, researchers, and scientists."--‡cProvided by publisher. |
| 590 | __ | ‡aWorldCat record variable field(s) change: 050, 650 |
| 650 | _0 | ‡aBranding (Marketing) |
| 650 | _0 | ‡aBranding (Marketing)‡xEnvironmental aspects. |
| 650 | _0 | ‡aSustainable development. |
| 650 | _0 | ‡aArtificial intelligence. |
| 700 | 1_ | ‡aTarnanidis, Theodore,‡d1977-‡eeditor.‡1https://id.oclc.org/worldcat/entity/E39PCjB7Hjy9DPmgmvwp8MMmJP |
| 700 | 1_ | ‡aSousa, Bruno Barbosa,‡eeditor. |
| 700 | 1_ | ‡aVlachopoulou, Maro,‡d1956-‡eeditor.‡1https://id.oclc.org/worldcat/entity/E39PCjv4F7C87ypPjWHcD8fkcK |
| 700 | 1_ | ‡aPapachristou, Eyridiki,‡d1975-‡eeditor. |
| 700 | 1_ | ‡aManda, Vijaya Kittu,‡d1980-‡eeditor. |
| 776 | 08 | ‡iPrint version:‡tSUSTAINABLE BRANDING, CULTURAL INTELLIGENCE AND CO MARKETING.‡dIGI GLOBAL, 2026‡z9798337362038 |
| 850 | __ | ‡aSUTCL |
| 856 | 40 | ‡3EBSCOhost‡uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=4281428‡zE-book |
| 910 | __ | ‡aManagement |
|